"Pehea e hoʻonoho ai ka ʻoihana kūʻai iā ia iho i mua o ka hoʻihoʻi ʻana i ka hoʻokele waiwai?" I nā kūlana hou, ua hāpai nā loio i ka nīnau like e pili ana i ke ala i mua. Hāʻawi ka McKinsey's China Consumer Report iā mākou i ka pane maikaʻi loa i kēia nīnau.
Wahi a ka McKinsey China Consumer Report, ʻoiai ka emi ʻana o ka macroeconomic a me ka piʻi ʻana o ke kaomi, hōʻike ka ʻikepili mai ka National Bureau of Statistics i ka ulu awelika o ka Consumer Price Index (CPI) no nā mahina ʻeiwa mua o 2022 he 2.0%. Hōʻike kēia i ka hōʻike ʻana o ka hoʻokele waiwai Kina i ke kūpaʻa ikaika a e hoʻomau i ka holomua me nā ʻano hou i ka mākeke mea kūʻai aku i ka makahiki e hiki mai ana. Hiki iā mākou ke nānā i nā hiʻohiʻona o kēia mau hiʻohiʻona i nā hana a nā mākaʻi alakaʻi he nui.
01. Ke hoʻoikaika hou nei nā brands ma nā ala waho waho, me nā hale kūʻai hou e hōʻike ana i nā ʻano mea kūʻai aku.
I ka makahiki i hala aku nei, nui nā mea hoʻolaha alakaʻi i nā ʻoihana like ʻole e like me Heytea, 85 ° C, Luxihe, Jixiang Wonton, Yonghe King, SKECHERS, Metersbonwe, Balabala, etc. Ke kālele mālie nei nā ʻano nui i nā ala pahemo. Ma o ka hana ʻana o kēia mau hōʻailona, hiki iā mākou ke nānā i kekahi mau ʻano koʻikoʻi ma nā hale kūʻai offline.
1. ʻAʻole like me nā hale kūʻai kūʻai maʻamau i ka wā ma mua, ʻoi aku ka nānā ʻana o nā hale kūʻai i ke ʻano hou i ka hana ʻana i kahi ʻike mea hoʻohana.
2. Ke hilinaʻi nei nā hōʻailona a pau i nā lawelawe pilikino a pilikino e hoʻokō i nā pono like ʻole o nā mea kūʻai.
3. Nui nā mea ʻenehana i loko o nā hale kūʻai pūnaewele, e lawe ana i nā mea kūʻai aku i kahi ʻike hou a me ka ʻike.
4. He ʻokoʻa ka nui o nā ʻōnaehana hōʻike hale kūʻai, mai ka 22 ʻīniha a hiki i ka 98 ʻīniha, e hāʻawi ana i nā ʻano mea like ʻole o ka hale kūʻai kikohoʻe hōʻike.
I ka hōʻuluʻulu ʻana, manaʻo kēia mau ʻano e hana i nā hale kūʻai kikohoʻe e hōʻike ana i nā huahana brand, hoʻonui i ka hiki, a hoʻolaha i nā hana ikaika. Ma lalo o kēia mau koi, lilo ke koho ʻana i nā mea hana i mea nui i ke kūkulu hale kūʻai.
02. Hoʻohui ʻo Goodview i kāna mau mea hana e hana i kahi hiʻohiʻona ʻike "kolu wahi".
ʻO nā mea nui o nā lako hōʻike kikohoʻe he ʻenehana huahana a me nā lawelawe brand. Hoʻopaʻa lākou i ka hoʻokō maʻalahi o nā hana like ʻole a me ka hana paʻa i ka wā e hoʻohana ai. Ua lilo ʻo Goodview i koho koho no nā hōʻailona he nui e pili ana i kēia mau kūlana.
Hoʻokumu ʻia ma 2005, ʻo Goodview kahi mea hāʻawi hōʻike hōʻike kūʻai kūʻai. Me kāna ʻōnaehana polokalamu backend maikaʻi loa a me ka hana piha, hoʻokō ʻo Goodview i nā pono hana kikohoʻe o nā ʻano o nā hale kūʻai. Hele mai kona mau pale i nā ʻano nui a me nā ʻano e hoʻokō i nā koi hōʻike like ʻole a pilikino o nā hale kūʻai kaulahao, e hana ana i kahi wahi hana ʻoi aku ka naʻauao. Hāʻawi ʻo Goodview i ka manaʻo nui i ka palekana ʻike, e hoʻomau mau ana i kāna ʻōnaehana palekana, a me ka loaʻa ʻana o kahi palapala Level 3 no ka ʻike palekana aupuni, e hōʻoia ana i ka palekana o ka ʻike hale kūʻai.
03.Goodviewhoʻoulu hohonu i kāna mau lawelawe e kūkulu i ka inoa o ka "hilinaʻi a hilinaʻi".
I kēia mau lā, loaʻa iā Goodview ma luna o 5,000 mau kikowaena lawelawe ma ka ʻāina holoʻokoʻa, e uhi ana i 100,000 mau hale kūʻai pūnaewele a me ka mālama ʻana i nā miliona o nā pale kikohoʻe. Aia ʻo ia i ke kolu o ka mākeke hōʻikeʻike kālepa honua. I ka makahiki 2022, ua hōʻea kāna māhele mākeke i ka 12.4% kamahaʻo no ka makahiki holoʻokoʻa, e lilo ana ia i mea koho kiʻekiʻe loa ma ka ʻoihana hōʻailona kikohoʻe kūloko o Kina. Ua lilo ʻo Goodview i koho i makemake ʻia no nā hōʻailona he nui e hoʻopololei i kā lākou hale kūʻai pūnaewele.
Mai ka hoʻoponopono hou ʻana i nā hōʻailona kuʻuna e like me Zhen Gongfu, Yonghe King, a me Wufangzhai, a hiki i ka hoʻokumu ʻana i nā mea hou e like me Freshippo, Luxi River, a me Tims Coffee, a me ka hōʻike ʻenehana o nā hale kūʻai 4S e like me NIO, Mercedes-Benz, BMW, a me Volkswagen , Ua hoʻolaha aku ʻo Goodview i kāna mau lawelawe hoʻonohonoho a me nā lawelawe hana ma ka ʻāina, e hōʻike ana i kahi hopena kokoke loa e hoʻokō i nā pono kiʻi i hui ʻia o nā hale kūʻai like ʻole.
Ma ke ʻano he mea pāʻani alakaʻi i ka ʻoihana no 13 mau makahiki, ua hiki mau iā Goodview ke hopu i nā ʻano mākeke a hāʻawi i nā mea kūʻai aku i kahi hoʻonā holoʻokoʻa ma ke ʻano he mea hāʻawi hōʻike hōʻike kūʻai kūʻai e hui pū ana i "nā lako akamai + pūnaewele + media hou". I nā ʻano hou o ka ʻoihana kūʻai ma 2023, e hana pū ʻo Goodview i kahi hoʻonā ʻike, pilikino, a me ka ʻenehana no nā hōʻailona nui.
Ka manawa hoʻouna: ʻAukake-22-2023
